Small Business Blogging

I read an article today titled Starting A Small Business Blog by Doug Platts. In this article he points out some strategies to ensure your blog helps your business move forward as you are starting out. His post ties in nicely with my earlier posts Why Blog and Ask Your Customers.

One of the action steps he recommends is to ensure that you respond to comments you receive about your blog posts - whether positive or negative. One of the things you always will benefit from is dialoging at every opportunity with current and potential customers. It’s all about building the relationship. People you build a relationship with become comfortable with you and they begin to feel connected to you as an individual and to your business. People always prefer to do business with people they know. So seize the chance to start and build on the relationship. If people take the time to comment on what you have said, they will appreciate that you value what they say in return.