It’s All in The Cards

So, do you always carry business cards with you? It is amazing to me how many “business” people do not. Now, think about how often you run into people in the run of a day. Do you meet new people? Reconnect with people you have not seen in a while?

I think we can all think through our average day and agree that yes, we are continually connecting with people. Having business cards with you always gives you the opportunity to “sell” yourself and your business. This is true even if you are connecting with people who already know what your business is. Handing out a business card affords you an opportunity to share what is happening with your company and the services and products you provide.

I have the opportunity to connect with numerous pastors and ministers every week. These fine gentlemen and ladies are probably the biggest offenders of not carrying business cards with them (if they have them at all). In their line of work they are always connecting with people. People who may be in need of the services their church provides. A business card for a pastor with a map and directions to the church on the back would give potential church visitors all the information they need to come for a visit on Sunday morning.

Also, it is amazing to me how many business people don’t have one of their business cards on them. They will say “oh, I have my cards in the car, or in my briefcase”. This is a poor excuse. The beauty of the business card is that it is just the right size for you to always have a few in your wallet or in your purse.

Begin a new discipline…always carry at least 6 business cards in your wallet. Have extras in your car’s glove compartment and in your brief case. Always replenish your wallet after you give cards away.

The business card…an open door to share your story and build stronger customer relationships. Don’t miss the opportunity!