Integrity

I have just started reading a new book titled Duct Tape Marketing by John Jantsch (which I will provide a review of once I finish reading it). Interestingly, the Foreward of the book is written by Michael E. Gerber and is titled “On the Subject of Marketing Integrity”. I did not name this company Marketing Integrity because of any connection with this book, but I find it interesting that Mr. Gerber says the following in the forward:

“Without integrity, marketing is left to tricks, sophistry, and lies - the same devices the old trickster used with the peas and the shells on the streets of many cities: Is it here? Is it there? Where is it? Is it anywhere?”

Here at Marketing Integrity our goal is to be honest and upfront with you. We want to serve the businesses and ministries in cities and towns here in the Maritimes with trust and integrity being at the core of everything we do. We do not want you to feel like you are being tricked or taken advantage of. We want you to feel served with honesty and integrity. We want to be transparent in all we do. If you don’t understand what we are talking about, we are not explaining it right!

Feel free to comment with your thoughts regarding integrity in business today, and especially with regard to integrity in marketing. We know not all marketing is conducted with integrity, but that is what we are all about, so we put it in our name!

Definition of integrity.