Develop Your Blogging Voice

In the fall of 2007, I was reading several new books on entrepreneurship and marketing. I was preparing to launch a new marketing company of my own so I thought I should read some current literature to help me focus. I came across The New Rules of Marketing and PR by David Meerman Scott. [...]

E-mail Campaigns: The Proof of Personalization

I have been managing some product e-mail campaigns for an organization for the past few years. Doing coast-to-coast campaigns to support the face-to-face efforts of their sales force. The company released 4 new products in March 2007. Their biggest sales cycle for these products is March-July. So, we did a series of campaigns [...]

Dumbed-Down Branding

The phrase “dumbed-down” usually infers that something has been made simple. Often in marketing, keeping it simple is a good thing. When it comes to branding however, dumbing it down can have just plain dumb results. Seth Godin has written a branding post on his blog that provides some examples of [...]

The Blogging Mission

If you belong to a church, here is a tested idea that worked very well recently at the church I attend.
Most churches at some point have a short-term mission trip to somewhere outside their town or city.  My church, LifeBridge Community Church in Dartmouth, Nova Scotia, recently had a team of 8 people on a [...]

Starbucks: Don’t Annoy Your Customers!

I personally am not a real fan of Starbucks. I know, that comment alone will get some backlash. Yes, I am amazed at what they have been able to accomplish with a simple (high-end) coffee shop. The Starbucks story is one of legend in the business community and is the subject of [...]