Greenwashing
Posted on March 1, 2008 by David
Terachoice Environmental Marketing in Ottawa defines greenwashing as a term that is used to describe the act of misleading consumers regarding the environmental practices of the company or the environmental benefits of a product or service.
It is sad, but many companies have chosen to market themselves or their products with a green label to appeal [...]
Filed under: Advertising, Environment, Marketing | Tagged: environmental marketing, green marketing, greenwashing, integrity marketing | No Comments »
