Why Blog: Lessons
In February, I wrote a post on why small businesses and non-profit organizations in the Maritimes should Blog. It was an experiment to test some of the literature I have been reading of late on how blogging can benefit an organization in search rankings. Here are some lessons learned:
1) The experiment was a total success. As a new marketing services company in Halifax, NS, using “key words” that describe the services Marketing Integrity offers to small businesses throughout the Maritime provinces of Canada, vaulted our rankings in Google and Yahoo into the top-10 of search results within two weeks of writing the original post. It went as high as #2!
2) After writing the post, I began doing regular searches to see if the positioning of the Marketing Integrity Blog improved and I reported the results in the comments field below the post. You will be interested to know that because I continued to report the exact same key word search results (over and over again), a week later that blog post went completely off the search results…entirely. Why? Well, the search engines track sites or pages that abuse the privilege of using excessive key word repetition. This was not my original intention when I included them in the comments section, but I obviously over did it and that page now no longer gets served in the search results at all (at least not in the top 200!). Lesson learned - use key word rich text in your posts…don’t overdo it!
So, I will try again to demonstrate through this follow-up post that using key words in your web site or in your blog can help your company improve its search engine rankings (SEO).
There are many marketing companies in Halifax, Nova Scotia, so it is important for us to be set-apart by implementing a regularly updated blog to increase our rankings, but also to establish our company as an expertise leader in our field. Our goal is to put our customers first by providing top-quality, personalized marketing services utilizing e-marketing, web marketing, and traditional print marketing campaign development. As a new marketing company serving Halifax, Nova Scotia businesses, we promise to build relationships of integrity with our customers and endeavour to always put their needs and best-interests first. Contact us and let us show you how!
Many key words are included in the above post. I will add to the comments below the ongoing results of our search rankings and see if I can prove the test true a second time. This time, I will abandon the repetition of the actual search key words in my reporting!
Filed under: Blogging, Marketing, Search Engine Opt. | Tagged: Business Blogging Nova Scotia, Halifax Marketing, Marketing Company Halifax, SEO
April 1 - Ranks #68
April 3 - Ranks #29
May 14 - this post ranks #6 in Google for Church Marketing, Halifax, NS.