Develop Your Blogging Voice

In the fall of 2007, I was reading several new books on entrepreneurship and marketing. I was preparing to launch a new marketing company of my own so I thought I should read some current literature to help me focus. I came across The New Rules of Marketing and PR by David Meerman Scott. This book is a very relevant and insightful overview of the various new technologies that are in play for those in marketing and PR today. I highly recommend it (it was so good I read it twice - and that almost never happens!)!

David encourages the reader to begin reading blogs and commenting on them to help you develop your own blogging voice (page 202). I decided to heed this advice and give it a try. It was an excellent experience to hunt out some great marketing industry blogs, read the insights, and slowly begin making comments of my own. The next step was to launch my own blog. Here you have it…and now I am 2-months in (today) and slowly beginning to develop my blogging voice.

For small businesses and non-profits in Atlantic Canada I would highly encourage the same process if you can commit to it (you really have nothing to lose by at least giving it a try). I have personally found that not only am I learning a lot from others both through their posts and comment threads but also through some of the discussions that have occurred as a result of this Marketing Integrity blog both online and offline. In addition to the learning, I find that I have become much more alert to the marketing practices occurring around me every day. I look at things much more closely and am always looking for (and finding) things to write about as I encounter them in every day life. It has made me more passionate about my career, my trade, and this new company that I am launching.

I believe that if you start to blog on the subject that you are most passionate about, that passion will be ignited to another level and your enthusiasm will shine through to your readers and customers (and your social networks online and offline) like never before.

For any of you who have read some of my posts in the past few months I welcome your report-card, feedback, and critique so that I can become better at this with time and continue to develop my blogging voice. Thanks to David Meerman Scott for the challenge and encouragement to give this a try…I appreciate it and am lovin’ it!