Eco-Integrity

Since naming my company Marketing Integrity, I have been quite tuned in to anything that has to do with integrity, period. Marketing or not. I came across a blog post by Tim Sanders today called Turn the Lights Out, The Party’s Over. Tim reminds us of the old saying that “integrity is what you do when no one else is watching”. That of course can apply to all areas of our lives, but he is zoning in on our eco-integrity - becoming very visible and vocal about energy conservation.

His post certainly is timely on the heels of Earth Hour this past weekend. I know that most of the major cities here in Canada were active participants. Did you participate? My wife and I did, and it really was no inconvenience at all. In fact it allowed us the opportunity to tune out the busyness of life and the influence of technology on our lives for one hour. No lights, no TV, no Internet. It was quite nice indeed. As leaders, as business people, and as citizens who are becoming educated on the impact of our use and overuse of resources on this planet, it is indeed our responsibility to engage a new found level of eco-integrity when people are watching…and when they are not.