Get Creative Uniqueness

Relationship building in any business is a critical success factor. It is almost more vital for a small business or a non-profit organization because you can’t lean on big-blast advertising. Regardless of the size of your business or industry however, it is seldom that the relationship with your client does not matter in closing the business.

How do you make that relationship strong and unique…especially in the early stages? I think that often, the more memorable you can make yourself as you make your “first-impression” the better chance the relationship has and the more you stand out from your competitors.

I recently read an article by the Marketing Twins. They provide a few examples of unique approaches to relationship building that allowed for the memorability factor to jump way over the top. These types of investments do not require huge cash investment…but they do require a creativeness that makes you uniquely set apart from your competitors. Whenever in new relationship you can give the person you meet an opportunity to stop in their tracks because they are hit with the unexpected (in a good way), you have broken the routine of their day and made yourself memorable…and that usually pays off with huge dividends.

Take some time to brainstorm creative ways to make a powerful first impression. Examine your business cards…are they unique? Practice your description of what it is you do and how you benefit your customers…is it unique?  Think about your follow-up…is it unique?  Plan these things out.  Re-craft what you say and how you say it.  Get new cards that make a stronger impression.  Make sure you do memorable follow up.  A little investment in these areas will serve you well!