Hockey’s Rising Advertising Star

Corporations are always searching for the next endorsement star. Hockey has a new one…Sidney Crosby of the Pittsburgh Penguins. It just so happens that Sidney is from my home town of Dartmouth (Cole Harbour), Nova Scotia.
At twenty one years of age he is the captain of his team, leading them into the Stanley Cup finals, [...]

Go For a Twhirl

I have been using Twitter now for about 6 weeks and am starting to realize the business application of this handy micro-blogging tool. As I have dug deeper and have begun following more people’s tweets, it has become somewhat difficult to keep up with it all when accessing it only via the web. Well, along [...]

Sing To Me

OK, let’s have some fun and open up a conversation around an ad that was running in the UK. Watch this ad and then share your thoughts on any of the following questions:

Is it one dog or two dogs in this ad?
What do they represent?
Who is this ad targeted at…men or women?
What emotion(s) does it [...]

Call To Action

I had the opportunity to sit in on a key-note address today at a conference here in Halifax. The speaker was a high-profile individual who was once our country’s ambassador to the United Nations and who has had amazing influence on the world stage in dealing with humanitarian crises such as HIV-AIDS and poverty.
He was [...]

Is Networking Dead?

I am pleased to say….no!
The Argyle bar in Halifax was the host location of the second Halifax Social Media meet-up this evening. The group has grown some from last month’s inaugural gathering with somewhere just north of 30 people huddled in groups of 3-4 and circulating to build relationships and talk social media.
Ben Boudreau [...]