You Do What?

I have attended a couple of conferences in the past few months where I have been networking with new contacts - meeting people for the first time. When we are in that setting, what do we do? We ask people and they ask us…”what do you do”? Or some variation thereof.

Do you have a concise sales pitch for what you do? Can you explain clearly the essence of who you are, what you do, why you do it, and what your value is in such a way that people want to hear more?

No matter what role you play in the organization you represent, you have a very short period of time to introduce yourself and make an engaging and captivating pitch. It often is less than 30 seconds…maybe as little as 15. Can you brand yourself to someone new in 15 seconds? I would encourage you to to take some time to think this through, craft the wording by writing it down, and practice it untill you have it down pat. The more engaging you make this pitch, the stronger impression you make, the better chance you have of building an ongoing connection.

Here is a resource I have just discovered called 15SecondPitch.com that can help you write it down and hone the details. Let me know if you have yours perfected, and feel free to share your 15 second pitch here…we can all learn from sharing our personal brand creation with others.