It’s All About Them

Are you are good talker or a good listener?
When you meet someone for the first time, do you jump in with a whole overview of who you are and what you do? In any relationship, it develops much deeper when you are an active listener rather than an aggressive talker. This works in [...]

Connect

The goal has been, and always will be, to find a way to connect with your target audience in a way that is compelling, relevant, and timely. You make it more difficult for yourself, as an organization, when you put a language barrier between yourself and your audience. - Media Rules pp.22 by Reich and [...]

When You Think No One Can Hear You

What do you say about your customers when you think they can not hear you? Would you change what you verbalize if you knew they were listening?
I have recently had two encounters with companies where their representatives made a comment about our interaction when they thought I could not hear them. I find both of [...]

Get Creative Uniqueness

Relationship building in any business is a critical success factor. It is almost more vital for a small business or a non-profit organization because you can’t lean on big-blast advertising. Regardless of the size of your business or industry however, it is seldom that the relationship with your client does not matter in [...]

Starbucks: Don’t Annoy Your Customers!

I personally am not a real fan of Starbucks. I know, that comment alone will get some backlash. Yes, I am amazed at what they have been able to accomplish with a simple (high-end) coffee shop. The Starbucks story is one of legend in the business community and is the subject of [...]