Posted on April 4, 2008 by David
Relationship building in any business is a critical success factor. It is almost more vital for a small business or a non-profit organization because you can’t lean on big-blast advertising. Regardless of the size of your business or industry however, it is seldom that the relationship with your client does not matter in [...]
Filed under: Branding, Customer Service, Management, Marketing, Networking, Printing | Tagged: Branding, creativity, Marketing Twins, marketing uniqueness, relationship building | 1 Comment »
Posted on March 25, 2008 by David
I personally am not a real fan of Starbucks. I know, that comment alone will get some backlash. Yes, I am amazed at what they have been able to accomplish with a simple (high-end) coffee shop. The Starbucks story is one of legend in the business community and is the subject of [...]
Filed under: Branding, Customer Service, Web | Tagged: Starbucks | No Comments »
Posted on March 8, 2008 by David
Scenario:
You are scheduled to fly but your flight gets cancelled and you need to call customer service to reschedule. You are stressed and disoriented by the trip going off the rails. You look on your itinerary for the airline’s customer service number. What they provide is 1-800-888-TACA - you pull out you blackberry and and [...]
Filed under: Branding, Customer Service, Marketing | Tagged: Airlines, Customer Service, Marketing Your Phone Number | 1 Comment »
Posted on March 7, 2008 by David
It is truly amazing to me how companies seem to daily drop the customer service ball.
Today my wife and I were scheduled to travel to the United States on an American airline (I could go on about the Canadian carriers but I’ll save that for another post). We made an error in timing. Our flight [...]
Filed under: Customer Service, Marketing | Tagged: Airlines, Customer Service, Halifax Airport, Travel | No Comments »
