Eco-Integrity

Since naming my company Marketing Integrity, I have been quite tuned in to anything that has to do with integrity, period. Marketing or not. I came across a blog post by Tim Sanders today called Turn the Lights Out, The Party’s Over. Tim reminds us of the old saying that “integrity is what you [...]

Greenwashing

Terachoice Environmental Marketing in Ottawa defines greenwashing as a term that is used to describe the act of misleading consumers regarding the environmental practices of the company or the environmental benefits of a product or service.
It is sad, but many companies have chosen to market themselves or their products with a green label to appeal [...]

Apple Distribution

OK, it is a new day for me. The end of the PC and the beginning of the “Apple Era”.  Today I begin my journey with the MacBook Air.  Marketing Integrity needed a new computer, so an investment was made. I won’t bore you with the decision making process, but rest assured it was a [...]

Green Lights?

This week, I have been a little less active in blogging because I am on the road, away from Halifax, on a business trip in southern Ontario. When I checked into my hotel room the other night, I was surprised as I opened the door to discover that every light in the entire room, [...]