It’s All About Them

Are you are good talker or a good listener?
When you meet someone for the first time, do you jump in with a whole overview of who you are and what you do? In any relationship, it develops much deeper when you are an active listener rather than an aggressive talker. This works in [...]

Connect

The goal has been, and always will be, to find a way to connect with your target audience in a way that is compelling, relevant, and timely. You make it more difficult for yourself, as an organization, when you put a language barrier between yourself and your audience. - Media Rules pp.22 by Reich and [...]

Weasel in the House!

Imagine my surprise. A couple of weeks ago I am at home alone, sitting in a living-room chair and I see something scoot out from under the couch. Startled, I get up out of the chair to see this…weasel (it’s a stoat actually, I had no idea what it was at the time - [...]

Good Sports-Womanship

Now here is something you don’t see every day.
In a woman’s college baseball game last weekend between Western Oregon and Central Washington, Sara Tucholsky hit the first home-run of her college career. Unfortunately, in her excitement rounding first base she missed touching the bag. As she turned to retrace her steps, her right knee buckled [...]

Consultant, Coach, or Navigator?

The designation of “consultant” has begun to take on rather negative connotations. So now, few entrepreneurs offering this type of service would refer to themselves as a consultant. In recent years, the designation has shifted towards “coach” as a replacement for consultant. There is worthy discussion about whether the roles of consultant [...]