Connect

The goal has been, and always will be, to find a way to connect with your target audience in a way that is compelling, relevant, and timely. You make it more difficult for yourself, as an organization, when you put a language barrier between yourself and your audience. - Media Rules pp.22 by Reich and [...]

Sink The 8-Ball

Pool is a game of angles. I was shooting pool with a colleague tonight. I managed to force all three games with him down to the final ball. Both of us trying to sink that elusive “8-ball”. Somehow, I managed to lose all three games. So close and yet, so far. Close to victory yet [...]