Blog Pack Anyone?

Ever heard of a “Blog Pack”? I hadn’t either until yesterday. The basic concept is that people with similar interests all band together in blog-land to help each other out. It is essentially a bloggers networking process. Through this process you join a group that creates a feed file for your RSS Reader called an [...]

Twitter Me This…

Twitter. A micro-blogging platform. I have been experimenting with it for about 3-weeks now and am starting to form some opinions. At first, I really could not see the business application. Turns out I was looking at it too narrowly. I was thinking, “why would I care if someone was eating cheese cake for [...]

It’s All About Them

Are you are good talker or a good listener?
When you meet someone for the first time, do you jump in with a whole overview of who you are and what you do? In any relationship, it develops much deeper when you are an active listener rather than an aggressive talker. This works in [...]

Connect

The goal has been, and always will be, to find a way to connect with your target audience in a way that is compelling, relevant, and timely. You make it more difficult for yourself, as an organization, when you put a language barrier between yourself and your audience. - Media Rules pp.22 by Reich and [...]

SPAM Never Tasted So Bad

SPAM. No, not the SPiced hAM. Anyone who has an e-mail account is more than familiar with SPAM. Perhaps more familiar than we would like to be. Did you know that this month {May 2008} is the 30th anniversary of SPAM? Hard to believe. Another fact that is hard to believe is the percentage of [...]