Greenwashing

Terachoice Environmental Marketing in Ottawa defines greenwashing as a term that is used to describe the act of misleading consumers regarding the environmental practices of the company or the environmental benefits of a product or service.
It is sad, but many companies have chosen to market themselves or their products with a green label to appeal [...]

Card Distribution Guide

I’m all for handing out business cards. Especially if you have a good one. It is part of making your first impression.  At networking events, this can turn into a process of chaos however.  I came across a brilliant Guide for Handing Out Business Cards in an insightful article by Susan Sabo.  I encourage you to [...]

It’s All in The Cards

So, do you always carry business cards with you? It is amazing to me how many “business” people do not. Now, think about how often you run into people in the run of a day. Do you meet new people? Reconnect with people you have not seen in a while?
I think we can all think [...]

Why Blog?

A good question don’t you think? There are now so many blogs online that the world is filled with information overload. People are utilizing blogs to share their thoughts on everything you can possibly imagine. But, from a small business standpoint, why blog? If you run a small business or non-profit organization in Halifax, Nova [...]

The WOW Card

The business card. A simple piece of paper with some ink. Right? Well, the business card has a rather interesting history. According to Wikipedia, the first version of business cards appeared as the “Visiting Card” in 15th century China. Then the emergence of “Trade Cards” came about in 17th century England. These cards were used [...]