SPAM Never Tasted So Bad

SPAM. No, not the SPiced hAM. Anyone who has an e-mail account is more than familiar with SPAM. Perhaps more familiar than we would like to be. Did you know that this month {May 2008} is the 30th anniversary of SPAM? Hard to believe. Another fact that is hard to believe is the percentage of [...]

Email Subject Lines: Keep Names Out!

In today’s e-mail world we are bombarded in our in-boxes. For most of us it is becoming a challenge to keep up with it all. That is why the subject line of an e-mail is becoming even more important than ever. Sometimes you have to give the recipient a reason to open your e-mail…something [...]

E-mail Campaigns: The Proof of Personalization

I have been managing some product e-mail campaigns for an organization for the past few years. Doing coast-to-coast campaigns to support the face-to-face efforts of their sales force. The company released 4 new products in March 2007. Their biggest sales cycle for these products is March-July. So, we did a series of campaigns [...]