Twitter’s Connecting Culture

I continue to be amazed by Twitter. As I wrote a couple months ago, I was very uncertain about the business value contained with this micro-blogging 140 character frame. From the outside looking in it seemed like a total waste of time. Something more for my teenage niece than for a business person!
However, I love [...]

Your Marketing Up in Smoke?

Last weekend here in Halifax, Nova Scotia, merely a few kilometers from my home, a massive forest fire broke out. It was like nothing ever seen in this area in my lifetime. The fire consumed over 2000 hectares of forest and two homes. Given the number of homes in that area of the city it [...]

The Twebinar

What do you get when you mix a Webinar with Twitter? You get a Twebinar.
Twebinar is a new term coined by David Alston and Chris Brogan to describe
“a mash-up where conversations take place in real time before, during, and after a webinar, on Twitter.”
The first ever Twebinar will take place on Thursday, June 26th, 2008 [...]

What A Champion Does Next

How do you get your marketing efforts to connect with your customer’s emotions? Few companies effectively accomplish this feat. Disney however, has mastered the art of connecting with viewer’s this way in their Dreams Come True ads.
In 1987 following the Super Bowl, Disney created a TV commercial that would evolve into an iconic series of [...]

Why Outsource Marketing?

Have you ever realized that marketing was important but you just didn’t have the time or the inclination to do it right?
Small Business Owners: Don’t Have Time to Market

Over the past few years, I have had many discussions with small business owners. I love to hear their entrepreneurial adventures, their passions, and their successes. Our [...]