Connect. Relate. Solve.

A Simple Formula:
Whether you are leading a business or a church, connecting with people is what it is ultimately all about. Trying to build a relationship and sharing your product or message to solve or meet a person’s need.
Connect. Relate. Solve.
Simple. Do you agree?

Connect

The goal has been, and always will be, to find a way to connect with your target audience in a way that is compelling, relevant, and timely. You make it more difficult for yourself, as an organization, when you put a language barrier between yourself and your audience. - Media Rules pp.22 by Reich and [...]

The Spiritual Web

Churches of Atlantic Canada. May I have your attention please? It’s time for a change.
It is unfortunate but true. Most of your web sites have been found lacking. You may be wondering who has been playing judge? We’ll as it turns out, most ministers I speak to are ashamed of their church’s [...]

Blogging Brevity

Since last November, I have come across about a dozen blogs that I have chosen to read consistently. Every day or two I read the posts their authors contribute on the topics of marketing or technology focused towards small businesses or churches/ministries. It has been an enjoyable journey reading the insights of these [...]

Passionate Pastors

It seems that many of my recent posts over the past couple weeks have had the recurring theme of passion. This has not been intentional, but it is a subject that has been close to my heart so far this year. For the past two days I have had the privilege of joining about 40 [...]