Mi-Bio
Hi, my name is David. I am the Marketing Navigator here at Marketing Integrity, a marketing services company for small businesses and non-profit organizations (specializing in helping churches and ministries do better marketing), based in Halifax, Nova Scotia, Canada.
I write marketing insights in this blog that come from 18 years of marketing and sales experience in the corporate world. I have also been an active leadership team member of two non-profit organizations that have launched in Halifax over the past six years. I hope that you will find my thoughts, insights, and reflections helpful as you apply them to the organization you are currently connected with.
Here is a brief overview of my corporate marketing and sales experience:
- Diverse product marketing in highly competitive marketplaces - including market research, competitive analysis, market segmentation, product differentiation, and sales targeting
- Developing and integrating print, e-marketing sales tools, and committee sales presentations
- Web site project development and management
- Budget management, sales forecasting, sales representative hiring and training, strategic planning, and product development consultation
- Inventory management and customer service crisis management
In recent years my focus has been on e-marketing and I passionately want to help small businesses and non-profit organizations to succeed by applying proven Web 2.0 techniques and strategies that will work for them when integrated with their traditional marketing initiatives.
I welcome your feedback and commentary on any post. If you have a subject that you would like some insights on I would be happy to expand on it as the subject of a blog post.
Thanks for visiting the Marketing Integrity blog. Let’s explore the principles of marketing small business together!
